Back to BlogApril 12, 2025

Summer Rush, Staff Shortages, and Missed Calls

Summer 2025 is shaping up to be brutal. Customers are calling non-stop. Staff are off on vacation. It’s hot, it’s hectic, and you’re doing everything you can just to keep up.

Oliver Silverstein
Oliver SilversteinCEO
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While you’re out running jobs or managing a short crew, your phones don’t care. They just keep ringing. Every missed call? That’s a lost job, a frustrated customer, or a lead that’s calling the next name on Google. This summer, businesses that don’t have a backup plan for the phones are going to lose money. The ones that do—they’ll clean up.

If you’ve been in business more than a year, you already know:

  • • Summer is peak season. People want work done now, not next week.
  • • Phones light up during heatwaves, storms, and school breaks.
  • • Your receptionist? They’ve got PTO. Your crew? Working overtime.
  • • And good luck hiring seasonal help in this labor market.

You’re not imagining it—calls are up, staff are thin, and tariffs are pushing up prices on everything from phones to tools to parts.

So what do you do when the demand is high and you can’t answer every call?

Let’s keep it simple:

Every missed call is a missed job.

Customers don’t wait around. They hang up and call someone else. Even if they leave a voicemail, most of them never come back.

Research shows that over 60% of small business calls go unanswered. And 85% of those callers won’t try again.

That’s not just lost revenue—it’s wasted marketing, missed referrals, and a blow to your reputation. During summer, the calls you miss are often the most urgent and high-value ones.

Here’s what the smartest businesses are doing:

They’re putting an AI phone agent in place—not to replace people, but to make sure they never miss another opportunity.

An OpenCall agent:

  • Answers immediately, no matter when someone calls
  • Books & manages appointments directly into your calendar or booking system
  • Runs 24/7, including weekends, holidays, and after-hours
  • Costs less than a part-time receptionist—and works 10x harder

No hold music. No “press 1 for this.” Just a natural, human-sounding assistant that knows your business and gets things done.

It’s 97 degrees. Your phones blow up. Your techs are out on jobs. The AI answers every call, asks about symptoms, location, urgency—and books them into open slots. You get a full schedule without touching the phone once.

Your front desk is on vacation. The AI handles all new patient calls, explains your insurance policies, and fills next week’s openings. You walk in Monday with a calendar full of confirmed appointments.

It’s 10pm and someone’s freaking out about a wasp nest. The AI answers, reassures them, and either books the earliest slot or escalates to on-call staff. No lost emergency revenue.

You’re in back-to-back consultations. The AI screens calls, gathers intake info, and sets up consults with qualified leads. You walk out of your session with three new cases or clients lined up.

  • • Summer is already heating up—if your phones are already stretched, it’s only going to get worse.
  • • Labor isn’t getting easier. Receptionists call out, good hires are hard to find, and payroll is tight.
  • • Customers expect instant responses. The old “leave a message” approach just doesn’t cut it anymore.

Setting up your AI agent takes minutes. Once it’s on, it runs in the background—booking jobs, calming customers, and never letting a lead slip away.

If this summer is going to be chaos, at least your phones don’t have to be.

We’ll show you how OpenCall works, tailor it to your business, and prove how much time and money you can save—before the next heatwave hits.

👉 Book a demo today

Or just call us. See how fast our AI picks up.

OpenCall: AI phone agents for real businesses.

No jargon. No fluff. Just fewer missed calls and more booked jobs.

Thanks for reading!

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