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95% of GenAI deployments are failing. Here is the operating manual to be in the 5%

95% of GenAI deployments are failing. Here is the operating manual to be in the 5%

A new MIT Media Lab study (Project NANDA) reports that roughly 95% of enterprise generative-AI initiatives show no measurable business return. The outliers buy proven tools, integrate deeply with systems of record, and manage to business SLOs instead of model benchmarks.

How New Data Transfer Restrictions Are Forcing a Mass Exodus from Offshore Customer Service
August 5, 20258 min read
AI’s Hidden Subsidy Crisis
July 6, 20255 min read
Why Your AI Agent Repeats Itself — and What We’re Doing About It

Why Your AI Agent Repeats Itself — and What We’re Doing About It

Your AI agent isn’t broken — it’s just forgetting what it already knows. Most repeat questions happen when a customer changes topics, and your AI starts from scratch. We’ve fixed that. Here's how.

The Balkanization of AI
June 11, 20257 min read

The Balkanization of AI

The Hidden Margin Killer of 2025
June 10, 20255 min read
 Now Live: OpenCall SMS

Now Live: OpenCall SMS

Some customers don’t want to call. Others just don’t pick up. Now, OpenCall handles both. We’ve launched SMS: the same powerful AI that runs our voice agents, now available over text. Faster responses, fewer dropped calls, and more completed tasks—no app, no downloads, just results.

Nearly every AI customer service company is lying about their performance
June 5, 20255 min read
Every AI Claims to Be Conversational. Try Adding Business Logic.

Every AI Claims to Be Conversational. Try Adding Business Logic.

Your business needs proper data formatting. Your customers hate robotic conversations. OpenCall's enhanced memory engine finally gives you both—watch it enforce complex requirements while sounding surprisingly human.

When the Sun Strikes Your Switchboard
May 31, 20255 min read
Multi-Step Detours: Because One Thing Always Leads to Another
May 15, 20255 min read
What Klarna’s Pivot Reveals About  the Limits of AI

What Klarna’s Pivot Reveals About the Limits of AI

Klarna, once one of the loudest voices in AI-first customer service, recently walked back a key part of its automation strategy.

Smart Detours: Making AI Calls Feel Human Again
May 8, 20253 min read
India-Pakistan Crisis Shows the Fragility of Offshore Call Centers
April 25, 20254 min read
What If Your Customers Hated Calling You?

What If Your Customers Hated Calling You?

Every day, your phone rings—and every call could be an opportunity. But what if many customers secretly dread dialing your number or cringe when your number appears on their screen?

When to Fire Your Call Center
April 13, 20255 min read
Summer Rush, Staff Shortages, and Missed Calls

Summer Rush, Staff Shortages, and Missed Calls

Summer 2025 is shaping up to be brutal. Customers are calling non-stop. Staff are off on vacation. It’s hot, it’s hectic, and you’re doing everything you can just to keep up.

Tariffs Are Rising. Your Costs Are Too.
April 7, 20254 min read
Contact Centers vs. Cost Centers
March 30, 20253 min read
Voicemail is Dead. Long live the Phone.

Voicemail is Dead. Long live the Phone.

Voicemail isn’t just outdated—it’s broken. Most customers won’t leave a message. Many won’t call back.

Your Receptionist Is Your Best Salesperson
March 16, 20254 min read
Why Customers Still Call
March 7, 20256 min read
Your Phone Is Lying to You

Your Phone Is Lying to You

The phone still rings. Customers still call. You still book jobs. So you assume the phone is working. But here’s the uncomfortable truth: your phone is lying to you.

How should we think about time?
January 1, 20252 min read
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